News Editors’ Attitudes toward Online
Advertising
American
news consumption patterns have been shifting as the Internet has redefined the news media industry. With a continuously growing user population,
the Internet has emerged as the most important source of everyday information
and one of the primary news media. According to the latest
statistics from the Pew Internet & American Life Project, among the various
activities Internet users enjoy, getting news is the third most popular, with
about 38% of all users checking the news online on a typical day.
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