Do users who read traditional media as their primary news source recall news events better than users who use social media as their primary news source?
The reason I want to look further into this is because I think it's important to see if the ease of accessing information correlates with being more knowledgable about news events. I want to measure and see how much information is being retained correctly from heavy users of traditional media and compare it to the information that is retained from heavy users of social media. I could potentially measure the types of news articles that are recalled better between these two groups, and I can also measure and see how accurately the recollection of the news stories are between these two groups as well.
I think you also mentioned yourself. What kind of stories would you be focusing on? What kind of media outlets? National vs. local? What method are you thinking about using to explore this question?
ReplyDeleteSo I think this research would be done through survey and experiment? Track for a particular group of people with similar demography (age, education level, hours spend on reading news..) but different reading habit. Test their knowledge retention level after a period of time. What do you think?
ReplyDeleteAR: If a person accessed an article from The New York Times on Twitter, is that considered news from traditional or social media? If the latter, what would be the basis for arguing that clicking on the news article from nytimes.com as opposed to on twitter.com would make a difference in terms of recall, etc.? Also, I think you are making the assumption that heavy traditional news users and heavy social news users are mutually exclusive -- but is that the case?
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